DEBIT CARD PROCESSING
Processing debit cards is
as simple as processing credit cards.
The debit cards permit the consumers to
deduct money from their personal bank
accounts, which is generally a checking
account. A true debit card requires the
entry of the PIN number before purchases
are completed. Many people usually refer
their MasterCard/Visa Check Cards as
their debit cards because these cards
can be used in the same way as debit
cards. The only difference is that these
cards do not require PIN number to make
a buy. The check cards can easily be
identified since they have a Visa or
MasterCard logo on them.
The process for accepting
debit cards works in a similar fashion
as accepting credit-cards. The
difference lies in the fact that when
the information of the consumer’s debit
cards is entered, the amount covered to
make a purchase is subtracted from the
bank account of the consumer.
The merchant has to
ensure that verification services are
included while accepting debit cards.
This verification service checks the
negative database of check writers that
are bad. This service also aids in
reducing the count of bad checks which a
merchant may receive.
In case a merchant has a
retail establishment, one can save large
amounts of costs incurred due to
processing by the acceptance of debit
cards. The only addition necessary is
that of PIN Pad. If the swipe terminals
being used do not have an internally
present PIN Pad, then it will be
necessary for the merchant to make an
investment for an external PIN Pad.
Making a debit/check card
processing in the same lines as that of
a transaction made for credit cards
implies that the merchant will have to
shell out two times the rate for
processing. The use of PIN pads to carry
out debit card transactions will result
in payment for each transaction only; no
discount rates will be applicable. To
incur fees on per transaction basis, it
will be a requisite for the customer to
enter the four digit PIN numeral onto
the processing terminal or the PIN pad.
If the PIN number is not entered by the
consumer, then, the discount rate and
per transaction rates will be indicted
to all those who use the check cards
with the MasterCard or Visa logo on
them.
True debit-cards, such as
Maestro, Interlink, Pulse, NYCE, Honor,
MAC, and Star incur only the per
transaction fees as it is a must for the
consumer to enter the PIN number so that
the card can be used. However, this is
not the case for Check Card consumers as
entering the PIN number is optional.
However, by entering the PIN number,
paying additional fees will not be
applicable. However, this optional is
available only for the retail
establishments.
For internet merchants,
the same charges will be incurred for
the processing of debit cards as it is
with the processing of debit cards. For
businesses that take place over the
internet, per transaction fees will be
inducted.