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A PRIMER ON INTERNET TRAFFIC GENERATION
You have to generate
online traffic for you site, which means
that you have to attract online
visitors. They must first visit your web
site before they become your customer.
According to historical reports, a
person starts doing business with an
online business only after his or her
third visit to the visit.
There are several types
of traffic generation methods; however
you have to manage them well if they
have to be profitable. For example, if
you purchase a low cost method to
generate traffic to your site which
costs you less than one tenth of a cent,
you can have a conversion rate which is
much lower than 1% and still be able to
make some profit. On the other hand, if
you are paying $3 for each visitor who
visits your site, then you will have to
sell about 33 products that cost $99 to
break even. This means that your
conversion rate should be at least 3%,
which is considered extremely high on
the internet. Therefore, proper analysis
is required before you implement and
method to generate traffic.
The best quality traffic
that can be generated by any web site is
referred traffic. Referred traffic means
visitors come to your site after being
referred by other sites, or after they
read your sales letter. Referred traffic
also includes visitors who come to your
site after reading an article written by
you. This kind of traffic is the most
highly qualified traffic, provided the
site referring to you has an accurate
depiction of your web site.
The second best quality
of traffic is got from search engines.
Search engine referrals are highly
targeted traffic, just like traffic from
other sites. For example, when an
internet user searches for a specific
phrase or keyword on a major search
engine he is presented with a list of
results. If your site appears in the top
5 or 10 websites, there is a good chance
that he will click the link of your
site.
The next best traffic
source in terms quality is got from pay
per click sources. In this type, you buy
click - thrus from internet visitors who
have clicked or searched on a specific
search term which is relevant to your
website and offerings. This type of
traffic is different from search engine
traffic in only one way which is: search
engine traffic is free, whereas for this
type of traffic, you have to pay.
Next is ezine
advertising. Evinces are internet
newsletters which are mailed only to
subscribers, regularly. The crucial
thing over here is that you have to make
sure that you place your ads in an
online newsletter which will be read by
people who might be interested to
purchase the product that you are
selling.
These are the important
methods to generate targeted traffic to
your site. There are several more
methods to generate traffic and even
more, to generate untargeted traffic.
You have to use a proper mix of both
kinds to get the best results.
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