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BUSINESS PLAN FOR
ELECTRONIC COMMERCE
Ecommerce is defined as
conducting your business transactions
over the internet. You will be using
ecommerce technologies if you are
buying, selling or marketing products or
services on the internet. Ecommerce
became very popular after the advent of
the Internet. When high speed internet
became available at affordable rates
then an ecommerce boom started.
Ecommerce is here to stay and therefore,
every company needs to have an ecommerce
web site if it has to survive in this
business world.
An ecommerce web site
that is designed well is a good
ecommerce plan which is visible.
However, if your ecommerce web site has
to succeed you need to know the
aesthetics and how the import export and
global sourcing visitors will perceive
it. The ability to find import export
competitors and global sourcing
visitors, bring them and offer to them
value added services and products plays
a big role.
If you play ecommerce
tricks like tracking of shipment,
processing payments and online buying
then you will be deserted by the global
sourcing companies.
Given below is a check
list for a good ecommerce business plan
If you have an import
export business then the success of your
ecommerce solution depends on whether
you consider your ecommerce system as
separate from your business entity or
not. Go through the check list given
below:
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What are the offline strategies for
your import export business? Are you
going to relate them?
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What are your objectives? More
number of international customers?
Or higher sales with an effective
customer care team?
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Which markets are you targeting? Are
you planning on direct export import
or global sourcing? How will your
ecommerce web site aid global
sourcing companies?
-
Do you have an insurance or
contingency plan in place? Will you
be able to continue sales and
services while you are fire
fighting?
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Did you do proper research on the
preferences of your customer’s
preferred payment modes before
deciding? Are they secure to protect
your customer’s details?
-
Will you be able to reduce the price
of your products to pursue
aggressive competition? Always
remember that the global sourcing
companies will abandon you and move
on to the next ecommerce without
giving you a clue.
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Are you listening and responding to
your customer queries and
complaints? Is your response fast
enough?
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If you don’t deal with export and
import ecommerce, have you made
arrangements with some company that
has the import export licenses? When
required, will you be able to
process orders through the internet
with ready stock?
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Do you have a user friendly search
engine for your ecommerce web site?
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What steps are you taking to keep
the confidence of your customers?
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What do you intend to do with the
database that has the details of
your customers? Have they authorised
you to forward to them any news
about offers or any reminders?
Understand the fact that, ecommerce
does not happen by chance.
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