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GENERATING TRAFFIC BY LINKING
The best way to generate
traffic to your web site is to submit
the URL of your web site to search
engine directories. This method will
take a lot of time, usually several
months, before your web site shows up on
the listings. It has become a less
popular method of traffic generation,
now. Though it is important that you do
that, one new and innovative strategy
which is gaining huge popularity today
is exchanging or trading links with
several web sites. You have to make sure
that the URL of your web site is
inserted on other web sites, there by
giving your site a valuable back link.
This is an extremely powerful and a free
way of marketing. It is free because
when the other site places your link in
their site; you will have to place their
link in your site. It is a mutual
agreement, hence this is free.
How can you generate more
links to your site? One way is to
participate in relevant forums. When you
post some thing on these forums, you
will be able to include your signature
at the end of the posts. You have to
make sure that your signature contains a
link to your web site. Also, when
visitors like the contents of your
posts, they will be inclined to get more
information from you and hence will come
to your web site, giving you more
traffic and more sales.
Another very effective
way to have your links all over the
internet is by creating and submitting
good quality articles, that has your
information at the end of the article.
Also include a link to your web site.
When any publisher reads your articles
and finds it to be interesting, he may
publish that article on his site or
newsletter or may just click the link,
and come to your site immediately. This
is free promotion for your site.
Usually, the links and articles, once
published, continue to stay on the net
for a very long time and generate
traffic for the long term. A blog will
work in a similar manner, since your
information and a link to your site is
there at the bottom of every post. You
can increase the number of back links to
site through blogs by making comments on
other posts in the blog sites.
Another popular method
for linking is reciprocal linking. In
this method you exchange or trade links
with the other sites. If you link their
site to yours, they will your site to
them, which is a win – win situation for
owners of both sites. This process can
be completed manually or by using
special software such as Link Machine
which automates the entire process,
thereby saving you a lot of time. But
make sure that you exchange links only
with those sites that are relevant to
your site’s contents. Exchanging links
with your competitors is a good strategy
since the content will be very similar
to yours. |
