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GENERATING TRAFFIC BY USING RSS FEEDS
RSS or Real Simple
Syndication is nothing but list
building. However, this is something
like creating a list in the reverse
order. This article will explain the
concept. When an internet user
subscribes to your mailing list, it
means that you have the right or
permission to send messages to him. You
can forward as many mails as you like to
him.
If he has to read the
message, he has to wait until you send
it to him. Also, he will not be able to
stop you from forwarding the mails to
him. You can forward as many mails as
you like, even though those messages are
flagged as spam or are filtered or they
get completely blocked.
However, with a
subscription for an RSS, the subscriber
will come to you. His program may be
iTunes, will check the feed to find out
if there is any thing new on the shelf.
If the answer is no, the program will
come back after a preset amount of time
such as the next hour or next day or
next week or any other arbitrary amount
of time.
When the program finds a
new post, it downloads the post and
alerts the user saying that there is a
new post available for you to see. The
user can then view it or listen to it
when he opens the program. The best
aspect of this is: the RSS feed cannot
be flagged as spam or filtered or be
blocked. It will always reach your
subscriber.
Another method to explain
this concept is with an example. If you
subscribe to a mail listing, then you
will receive emails regularly. You have
to wait for your email to reach you. You
cannot control the number of mails sent
by the marketer or how many mails you
want to send to you.
The RSS feed, on the
other hand, is similar to you travelling
to the PO and picking up your email. If
there are no letters for you, then you
can go back home, relax and then, come
back. You aren’t waiting passively for
the arrival of your mail. You will have
great control since you have to go to
mail.
Since the subscribers
have total control over what information
they get, this technique is a very
powerful one in generating traffic to
your site. The greatest advantage of RSS
Feeds is that: your subscribers will
definitely receive your messages since
with RSS Feeds messages cannot be
blocked, flagged as spam or filtered
out.
Is it still necessary to
build a list to use this technique? Yes,
it is necessary. RSS feed is not a
substitute for building lists rather it
is just another tool which can be used
to develop good relationships with
people in your target market. Don’t
think that you will be able to succeed
in your online business without building
a list, by substituting it with RSS
Feeds. Use this as an additional tool to
improve your business. |
