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GENERATION OF TARGETED TRAFFIC USING LOW
COST TECHNIQUES
There are several
feasible strategies put together in a
regular promotional campaign and some
are more successful than the others.
Given below are a few tested and tried
strategies that can help you to increase
the targeted traffic to your web site
with out requiring any financial
investment.
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Develop a list containing the email
addresses of the potential customers
Request your visitors to give their
contact information such as email
addresses so that you will be able to
send them updates or details regularly,
regarding your products or services.
Keep your customers updated by sending
them emails regularly, may be once in a
week. You can also send them articles
which are interesting once a while so
that you stay in contact with them.
-
Use social networking communities to
spread the word
Social book marking web sites like
Facebook and MySpace receive massive
amounts of traffic each day. Hence,
these sites are a great place to
advertise your product or service to a
huge audience. However, you have to plan
well to advertise on these sites. You
first step should be to locate all your
friends and family members’ accounts on
the websites. Then, you have to tell
them about your web site and make sure
that they spread the word. This is a
very effective method to market your
product or service.
-
Networking Offline
Meeting people with similar interests
and having a healthy discussion with
them will help you. Find people in your
local community. In this way you will
also meet people who are looking for
services or products that are required
by you. You can give them your card and
tell them to check out your website.
This is a passive form of marketing
where you can identify potential
customers with out investing any money.
-
Build good relationships with your
present contacts
You have to build good quality
relationships with your present contacts
like family, friends, peers in the
professional networking organizations,
colleagues, current clients and more.
Most of these people will already know
your skills and talents and therefore,
will be ready to help you in your
business by referring people to your
business. You will have to spend some
time with them and educate, not sell
them about your services or products.
Once they are confident about the
product, they will refer their friends
to your site and in this way you will
get a lot of traffic due to the chain
reaction effect.
-
Begin a business consortium, locally
You should speak to business owners in
your area and build a business
consortium to help each other. For
example, a person having a retail store
may meet people who need house cleaning
service. Increase your potential to earn
by working as a team and you can save
several dollars on marketing. Give a few
business cards to your group members and
tell them to hand it out whenever they
find someone who is looking for services
or products that you are selling. |
