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GUIDELINES FOR EFFECTIVE
E – COMMERCE SOLUTIONS
Any person who is
interested in starting an online
business should be very familiar with
the words like e – commerce web sites
and online shopping cart. There are
several solutions, available in the
market, which will help your boost your
online sales. This article will help you
make the right choice when it comes to
choosing an effective e – commerce
solution for your web site.
CSS design and table -
less XHTML
Coding with XHTML and CSS
decreases the size of web pages by up to
sixty percent. This has a big advantage
because the web pages will download much
faster now and therefore, your client
will not have to wait for a long time to
see the contents. According to
statistics, internet surfers don’t wait
longer than 3 or 4 seconds for a web
site to load. This standard of coding
makes your web site ready for any new
versions of browsers, thereby, ensuring
flawless usage in several platforms.
W3C valid coding
Whether this form of
coding influences the search ranking of
web site or not is still under debate.
Based on some reports it does influence
the ranking. W3C coding will help in
attaining high search rankings, thereby
listing in the first pages of Google’s
results. This can be achieved in less
than 2 weeks. There are several sites
which are built using this coding and
all of them have performing well.
Therefore, use W3C coding to build your
site.
Category views and
product pages
Listing pages or category
views are very important for both the
search engine and the visitors.
Comprehensive and quick navigation
through the web site is critical. The
descriptions have to be simple and
short. This will enable the visitor to
navigate through the web site easily.
Changes to Head Tags
Every product or service
should have a description page of their
own. Don’t use pop up java script
windows built with HTML code since these
cannot be read by the search engine
spiders. Furthermore, the visitors many
find it very annoying to install special
plug-ins or they might not want to
install it.
Each page displaying a
new product should have a unique head
tag with automatic change script.
Description tags and titles are the most
critical parts of a web site that is
optimised well.
URL addresses which are
search engine friendly
Many web sites have URL’s
which are perfectly valid but not search
engine friendly. The product or category
name should be included in the URL.
Accessibility
Satisfying the
accessibility rules is a difficult task
on e – commerce web sites. Search engine
spiders cannot read flash images, image
pop ups and other java scripted menus
which are used by people to make their
web sites look fancy. Remember that,
simplicity will make your product sell.
Web analyses and
statistics
The 2nd most
important activity of SEO is to analyse
your web traffic and monitor your
website. There are several free software
packages available for this purpose.
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