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HOW TO PROTECT YOUR E –
COMMERCE WEBSITE FROM FRAUD?
Why are consumers scared
to shop on the net?
The main reason is Fraud.
Today, starting an online business and
making money is extremely easy as there
are many opportunities that are
available on the net. However, the
biggest problem faced by most e –
commerce site owners is Fraud, these
days. Consumers will not shop from your
online store unless you give them some
solid proof that your site is safe and
secure from hackers and fraud, keeping
their information safe. Fortunately,
there are several protective measures
which can be taken for the purpose of
preventing your e – commerce website
from hackers.
Fraud Detection Service
Fraud Detection Service
will help you verify whether the person
keying in the credit card details is the
true owner of that credit card. Though
it is useful, this service will not
completely eliminate fraud on your
website, but help to reduce it
substantially. Let’s have a look at how
it works.
The detection service
makes it mandatory for the customer to
enter the address and then, compares it
with the one in the file of the credit
card holder that is with the credit card
issuing bank. If there is a match, the
transaction is processed further. But,
if there is no match then the
transaction will either be put on hold
or it will be cancelled. Due the fact
that several addresses are available
online, a well informed fraudster will
bypass this mechanism. This service is
good because it will reduce the chances
of fraud by a great extent.
CCV or Credit Card
Verification Codes
This code is found next
to the signature on the back side of any
credit card. You have to key in these
numbers whenever a consumer purchases on
the internet. This makes it difficult
for the fraudster as he should also
possess the credit card to make
purchases on the internet. This service
reduces the risk of fraud by a great
extent because credit card details are
mostly stolen from the internet not from
the actual credit card. Of course, a
person may steal your credit card and
use it to make purchases but this
scenario is unlikely to happen as people
will cancel their credit card as soon as
they realise that it is lost.
Website Design
Though “fraud detection
service” is very effective, it should be
paired with a sound web site design
which further limits the possibility of
fraud. The ecommerce website should be
designed using the advanced versions of
programs and scripting languages to
fight against fraudsters and maintain
the integrity of the website. You will
have to spend some extra money to
protect your website from fraud, but it
will give you good returns in the long
term.
It is always better to
have some knowledge about the dangers of
online frauds before developing an e –
commerce website. This knowledge will
help you find better and more advanced
methods to protect your website and
customers from internet fraud. |
