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INCREASING BUSINESS SALES
WITH ECOMMERCE
Ecommerce refers to doing
business through an electronic medium
like the internet. The global sourcing
and import and export magnates and
retailers have expressed a great deal of
interest in ecommerce technologies.
Utilizing ecommerce tools for conducting
international trade and processing
import and export documents is only half
the job because web traffic, even though
it is a targeted set of audience, can
bounce off from your website after
placing several products in your
shopping cart.
Complex realities and
issues regarding international trade
force you to take several steps in your
ecommerce web sites to increase the
conversion rate. Conversion rate is the
rate between the numbers of customers to
the number of people visiting your site.
The shopping cart abandonment is over
67% which is not good for any ecommerce
web site. Using the latest technologies
like Web 2.0 and AJAX will help you to
control the abandonment rate up to a
certain extent though the results are
not validated.
A few points for owners
of import export web sites:
Given below are some
reasons why your customers leave your
web site in the final step of the
process and some points to prevent it:
-
Shipping cost is very high or not
shown – Try to read the minds of the
import export or global sourcing
people and find out why consumers
exit your website in the final step.
The people who are in to global
sourcing are not brainless. When
they feel that you are charging more
for shipping or you site is not
displaying the shipping costs, then
they quit your site and get in to
another one. Your best bet is to
make it free for big orders or keep
is low.
-
Show the cumulative cost – Display
the cumulative cost each time a new
product is added. It is better if
you can do this process with out
refreshing the entire page. Show the
shipping costs in each step by
considering the zip code. This
method always works well.
-
Change of mind – You cannot do much
in this case but save the data in
case the customer comes back. The
analysis of exit page is very
crucial because the stakes are high.
-
High product or final cost – This
problem by can be solved by pricing
your products aggressively. Also,
keep the shopping cart updated. This
will make the buyers more
considerate while making decisions.
-
Automatically save the items and
keep the process of checking out
short – You have to automatically
save most of the items so that the
checkout process is simple and
short. Remember, that the global
sourcing and import and export
people have less time and a short
temper.
-
Poor navigation and download times –
Take care of such issues by hosting
your website on a reliable and fast
server. The global sourcing and
import and export people don’t have
the patience to wait for a page to
load.
Sufficient information
about the product and about how to
contact you will reduce abandonment
rates. |
