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IS YOUR COMPANY READY FOR
WEB 2.0 E – COMMERCE
“Web 2.0 e – commerce” is
1 of the several boons of the web 2.0
innovations which has made the internet
shopping experience very effective and
simple. The most important advantage of
this new technology is that the owner of
the e – commerce website can provide
better customer service and support and
also the customers can also interact
more effectively and easily. Some
features of “Web 2.0 e – commerce” are
enumerated below:
The shopping experience
on the internet has changed. It has
become more user-friendly and enjoyable
due to the Web 2.0 innovative
technologies. A new kind of e – commerce
is emerging and these Web 2.0
applications are bringing consumers
closer to services and products they
want to buy, which giving them an
interactive shopping experience, like
never seen before. The changes in
relationship between customers and the
businesses should be studied if you are
planning to grow your business.
Rating Systems
Customers are able to
rate the services and products, bought
by them, on the website where they
bought it. This allows the future buyers
to make their purchasing decisions by
considering these feedbacks. If you are
selling a good product, then this kind
of “social proof” will sky rocket your
sales. Testimonials from previous users
of the product have always been an
excellent form of proof to prove the
quality of the product, but now they are
available in real time.
Product Comparisons
This is very similar to
the online rating system, only here;
consumers can contrast and compare
various services and products through
the sites which permit such comparisons.
The best example of this kind of “Web
2.0 e – commerce” is the website
Shopping.com. The travel industry uses
this technology to provide their
customers a method to compare rates and
choose the best one on the airfares.
This is more about empowering the
consumer to take complete control over
their situation and get the best
possible deals.
Video Showcases
Technological advances
have permitted businesses to show case
their services and products in the video
format also. Today most businesses are
uploading videos of their services or
products on sites like YouTube, so that
potential customers are able to view
them. This will only increase in the
near future as the major players are
slowly but steadily converting the net
in to a giant TV. The addition of simple
videos of your services and products to
the description pages, increase the
number of sales of that product because
consumers get a better idea about the
products features and capabilities.
RSS Feeds
RSS is the abbreviation
for Really Simple Syndication. These
days several companies are making
announcements, regarding their products
through RSS feeds. There are several
forms of announcements like promotional
offers, price changes and new product
launches and more.
Instant Messaging
Several companies have
set up live chats with their customers
through instant messaging services, all
credit to Web 2.0. This has become a
necessity for high end services and
products. |
