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MAKING ECOMMERCE AND
SEARCH ENGINE OPTIMIZATION COMPATIBLE
WITH EACH OTHER
If you think that
ecommerce and search engine optimization
work hand in hand to get accomplish
their goals, you may be wrong. Most of
the times, the opposite is true which
means that ecommerce websites are not
SEO friendly. This means that the
ecommerce sites are beaten by other
websites in the battle for the top
position in most search engine results.
This will not serve the
purpose of an ecommerce web site, which
is to attract more customers to expand
the business on the internet. Ecommerce
websites also have payment systems
integrated to them to permit customers
to make their payments online and
complete the transaction.
This is what, provides
the edge for ecommerce websites over
other regular business sites that only
advertise their services and products.
The regular business sites don’t provide
the facility of purchasing any product
online.
But the irony of the
situation is: regular business websites
are indexed with more ease by major
search engines than the ecommerce sites.
Though your ecommerce site is designed
beautifully and is very user friendly,
it appears at a much lower rank than the
other conventional business sites in
search engine results. This leads to low
number of visitors, which in turn leads
to very low sales.
Shopping cart
applications make or break the SEO
efforts
All ecommerce web sites
having a shopping cart integrated to
them. They are developed to make the
site more user-friendly and allow
customers to purchase directly from the
website itself. Shopping cart
applications are developed to simulate
the real shopping carts that exist in
physical stores. You grab an item throw
it in the shopping cart and move ahead
in a real store. The functionality of a
shopping cart application is also the
same in the virtual store.
Shopping cart
applications have 2 components: the
administration and the front end. The
latter one is the part of the system
which is visible to potential customers
and visitors. The content on the front
end is generated by the application from
the information that is available in the
sites database. The information in the
database is inputted by the
administrator of the website using a
“content management system”.
Most of the times, the
shopping cart is at the root of the
problem. These systems cannot be found
by search engine spiders and therefore
they will not be indexed at the correct
position.
Solutions
Since the shopping cart
applications aren’t SEO friendly, you
should not implement the cart for the
entire site.
To make your site appear
at the top, you can develop a separate
website for displaying and advertising
your products and services. The pages of
the separate site can be designed
according to your will and can be search
engine optimized.
Choosing the appropriate
shopping cart
The shopping cart which
costs you less will make your site more
SEO unfriendly. Therefore, by paying a
little extra you will get a shopping
cart application that would give to huge
benefits in the long run.
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