|
ONLINE MARKETING – LONG AND SHORT TERM
STRATEGY FOR GENERATING TRAFFIC
While deciding which
affiliate programs to join, you should
keep in mind a long and short term
strategy to generate traffic to your web
site. Strategic online marketing
involves planning two to five years
ahead. Similar to all internet
businesses, the amount of money you make
through affiliate marketing programs
depends entirely on the number of
visitors you are able to attract to your
site. After subtracting the fluff, the
success of any strategic online
marketing technique is traffic
generation. Why is it necessary to make
a long term plan for traffic generation?
There are 2 main ways to
generate traffic for your web site.
Firstly, you can purchase it or you can
implement search engine optimization
tactics to increase the search engine
ranking of your web site in major search
engines. When your website appears in
the top position for a specific keyword,
then you will get a huge amount of
traffic from these search engines. There
are several other free marketing methods
available on the internet. However, the
greatest disadvantage of free marketing
methods is that they will cost you a lot
of time and effort.
Search engine
optimization techniques involve
optimizing your site for specific key
words, followed by building up several
back links that are pointing to your
site. This is necessary as these links
determine the search engine ranking when
keywords are entered in the search box
of the search engines. Search engine
optimization is a very long term
strategy which may take several months
to several years to show results.
Affiliate marketing websites move up the
search engine results ladder very
slowly, but when they appear on the 1st
page, the fruits will be fabulous and
worth every drop of sweat.
Online marketing
techniques for the short term mostly
involve paid methods like pay per click
marketing. These marketing techniques
will bring traffic, instantly, to your
affiliate marketing web site. In fact,
they work so fast that you will get
traffic within minutes of using these
methods. However, these techniques can
be used only for the short term and will
not provide the same advantages that are
provided by long term strategies. When
you decrease your marketing budget, this
traffic will stop.
A strategic marketing
technique that is over looked by almost
all online marketers is that Pay Per
Click marketing can be converted to
generate traffic to your web site for a
long term. How can it be done? Instead
of directing the traffic, generated
through Pay per click advertising, to an
affiliate webpage or a sales page, take
them to a webpage where they have to
enter their email addresses. Therefore,
you are using a short term technique for
a long term strategy by building a list.
This will allow you to promote your
products to those visitors long after
you stop using pay per click marketing.
The list is the most important asset of
an online marketer which determines the
rate of his success. |
