|
POINTS TO DESIGN A GOOD E
– COMMERCE WEB SITE
E – Commerce has become
the trend, these days, in trading and
selling on the internet. It has helped
the commerce and trade industry in a big
way because; traders and sellers have a
huge market to sell their services and
products by making use of the World Wide
Web. The greatest beneficiary of e –
commerce is the consumer because they
can do their shopping by sitting at home
in front of their computers. This is
very convenient as they don’t have to
travel to various places to compare
products and prices, thereby saving a
lot of fuel, time and money. All this
can be completed within a few clicks,
thanks to e – commerce. If the consumers
are not sure of about the quality of the
product, then they can do a little
research by going through reviews about
this product before making the purchase.
However, don’t get all
excited to develop an e – commerce web
site and start making money. There are
numerous factors that you have to
consider if you want to succeed in
making money through e – commerce. Given
below are a few pointers which should be
considered by you while developing an e
– commerce web site.
Price List
Don’t hide the price list
of your commodities. A few web sites
hide their price lists which are
extremely annoying for the visitors.
Some sites only display the price list
after the visitor has hit the buy
button. What ever may be the reason, no
matter how innocent, it will be
misinterpreted by the consumers that you
are trying to cheat them by selling a
high priced product and therefore, they
will leave you store. Hence, always make
sure that the price list is displayed
promptly on the site.
Descriptions and Pictures
Descriptions and pictures
should also be displayed on the page.
Screen shots will serve the purpose if
you are selling a software product. If
you are selling a tangible good, then
display its image in a way that it is
appealing to the consumer. Brief
descriptions are very important.
Download buttons or buy
button
Don’t make your customers
to search for the buy button or else the
frustration will take them right out of
your site. The primary reason people
tend to shop online is convenience and
to save time. A few customers who are
doing business with you from a long time
will want to click on the buy button
even without reading about the product.
Therefore, have a download or buy button
at all times. You should have 1 on each
page.
Website Navigation Bar
Visitors must be able to
navigate through your website very
easily. Creating a menu or navigation
bar is one way to achieve this. For e –
commerce websites, it is preferable to
put about us, support, price list, order
form, products and home as navigation
keys.
Remember that while
creating a website, you must think of
its usability first. And for e –
commerce site’s, the site should be user
friendly for both the buyer and the
seller. |
