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PREVENTING ONLINE FRAUD
The safety of the consumers has always
hogged the limelight when we talk about
ecommerce solutions. However, the safety
of merchants from fraudulent consumers
is also very important.
This article provides a few methods for
merchants to protect their interests.
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Review Orders Carefully – When you
get an order from your customer,
spend some time to review the order
meticulously. Make sure to see that
all the information that is required
is filled by the customer correctly.
Verify whether the information
matches. In most cases a fraudulent
order can get caught in this step.
-
Credit Card, Shipping and Contact
Information – The customer’s
information given with the order
should match the information with
the card issuing bank. If the
shipping address is different then
you have to find out why the
customer wants to ship it to another
address. This sign is very good to
catch a fraudster but beware that
legitimate customers also sometimes
ship to other places.
-
AVS or Address Verification Service
– This functionality is provided by
all merchant processors. You are
allowed to run the service on all
the transactions to ensure whether
the credit card details given by
your customer matches with the
details on the customers file in the
issuing bank.
-
Email Addresses that are Free – Most
of the fraudsters use free email
addresses so that they can hide
their identity. To know whether an
email address is free or not, visit
the web site mentioned after the “@”
symbol.
-
Document All Contacts – To protect
your self better against fraudulent
customers, you have to document all
the contacts which you have with
them. Using caller ID is one good
way.
-
Domain Name Records – One efficient
way to protect your self is to check
the domain name’s “domain name
records” which is used by them in
their email addresses. This should
match with the details they have
provided. This method is less known
among the merchants. However, this
will work out only if they own the
web site.
-
Large Order Amounts – Take more
precaution when you are attending
high orders, especially in holiday
seasons. Also be careful with those
orders which use the fastest and
costliest mode of transport.
-
Fraudulent Notices – Place
fraudulent images, buttons and
notices on the order forms and
content. Let your customers know how
serious you are against fraudulent
orders. By having such notices, some
fraudsters might look for another
web site.
-
Telephone Search – There are
databases of telephone numbers
available in the market in the form
of CD’s or web sites that offer such
services. Doing a reverse search on
the telephone number provided by
your customer will protect you
against fraud.
-
Call the Customer – The final and
most effective method to protect
your self against fraud is to call
the customer on the telephone number
they have given. If the phone number
is not valid then contact the
customer through email and ask a
valid number.
By using one or a
combination of these tips you will be
able to protect your self better against
fraudulent orders. |