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SEO SECRETS FOR E –
COMMERCE WEB SITES
As the e – commerce
industry is changing as quickly as
Google is modifying its algorithms; it
has become very difficult to decide the
important factors which are required to
achieve success in the e – commerce
industry. The off – site and on – site
are 2 of the major factors in Search
Engine Optimisation which are necessary
for each and every type of web site.
Generally, most of the web masters
begin with the on – site optimization as
their first goal is to get the web site
recognised by Google algorithms. If SEO
is not done, they your website’s ranking
for an appropriate keyword will be so
bad that no body will notice it.
How do search engines
rank your web site? The spiders created
by search engines crawl through each and
every page of your web site, looking for
many different attributes, at the same
time, to determine where it has to go
and how appropriate or related it is to
particular key words that are searched
at the Google search engines.
The next question is:
What is a key word?
A keyword is
fundamentally the name given to the
phrases or words which are entered by
the users or surfers in search engines
to find your e – commerce site. For
example, while searching for a hosting
services web site, people might enter
key words like “Web Hosting”, “Cheap Web
Hosting”, “UK web hosting” and “VPS Web
Hosting”. All these phrases and many
more would be key words.
Therefore, while doing on
– site SEO, you have to place excellent
quality keywords all over your e –
commerce site so that the search engine
software, spiders and robots will be
able to find them and decide the type of
website you have.
Six On – Site
optimization factors which can influence
the SERP ranking of your website:
-
The Page Titles of every webpage
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The keywords that are used in the
content on your site
-
The keywords that are used in the H1
tags
-
Keywords which are used with your
domain name
-
Keywords that are used with the URL
-
Meta words
Two important off – site
optimization factors which can improve
your website’s ranking in search engines
are:
-
Back link’s to your e – commerce
site
This is one of the most effective ways
to have your website listed in the top
ranks of search engine results for
certain keywords. Google looks at others
opinions about your website to decide
what it’s about. For example, if some
body is a big fan of Web Hosting and you
have this service, then they may link
your site with the keywords “Web
Hosting” which will be read by the
search engine spiders. This is called as
“Anchor Text” which is considered as a
vote by the Google algorithms. These
“anchor text” are also referred as “back
links”.
-
Quality of websites that are linked
to your site
Your website will have a higher ranking
if good quality websites are linked to
your site. |
