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WHAT TO DO AFTER GETTING AN E – COMMERCE
STORE?
You have created an
online e – commerce website. The web
developer hired by you has made your e –
commerce site secure to perform online
transactions. Now, you only need a few
tips to get the e – commerce site
running, and make some money. Given
below are some promotion and marketing
tips for your e – commerce site.
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Make sure you are providing good
quality products – then keep
improving the quality of those
products. You should understand the
basic fact that if your e – commerce
website does not offer something
which is better than your
competitors then sales on your
website will not happen unless you
do some costly marketing.
-
Service delivery is a “make or
break” factor for your e – commerce
venture. Make sure that you respond
to enquiries courteously and on
time.
-
The products should be tested
thoroughly before the launch. Test 2
to 3 times so that your customers
will have no complaints. Mistakes
made while completing a transaction
will cost you dearly.
-
Search Engine Optimization – Make
sure that your site is optimized on
a “product by product” basis. This
will ensure that the search engine
spiders will understand and index
each item on your website.
-
Internet promotion and marketing –
Undertake a few long term internet
marketing and promotion strategies
to increase your traffic slowly and
steadily over time.
-
Online advertising – Take a few
short term steps for online
advertising like Google Adwords
until your site is optimized to
appear at the top of any search
engine results. In this method, you
will have to pay only for the number
of clicks your ad received, which
makes it cost effective. Once your
site has a good rank on Live, Yahoo
and Google, you can drop all other
marketing techniques.
-
Do some offline marketing in the
beginning. This will make your brand
well known before the search engines
rank your site.
-
Sign partnership deals with other
online businesses. In this way you
will be able to achieve cost
efficiency due to pooled efforts,
promotions and expenses if you sign
with the correct businesses.
-
Sign partnership deals with offline
businesses that do no have an online
store. You can increase your profits
by selling their products and making
a commission on it. They perform all
the activities like offline
promotion, stocking, packaging and
delivering the product.
-
Give away electronic discount
coupons which can be used by your
customer’s by keying in a
promotional code. These coupons can
be distributed through email which
is very cost effective. If the offer
is tempting enough, then the coupons
will be forwarded creating free
advertisement for your store.
-
Loyalty Points System – Giving some
points like 10 points for $1 will
make customers come back to your
site to redeem the points they have
earned.
-
Have a newsletter that your
customers can subscribe to. These
are guaranteed leads and most
probably, these people are
interested to make repeat purchases
with you.
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