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PROMOTING YOUR WEB SITE THROUGH VIRAL HIGH RISK MARKETING CAMPAIGNS

Viral marketing is the hottest online marketing buzz phrase, today. Viral marketing makes use of marketing weapons such as word of mouth and related but more complex techniques to expose your web site to the entire internet community, to increase the flow of traffic to your site. These campaigns are extremely effective and yet very cheap. Hence, these campaigns can be used by companies of all sizes and in all industries.

Viral marketing campaigns that are executed well will spread the news about your web site or business to several thousand or even million people. All this will be done in a short time. The best aspect of viral marketing is that it is extremely cheap since most of the work is accomplished by the consumers; in the “virus analogy”, it is the hosts. The dynamics or working of these campaigns is similar to the computer or biological viruses.

When a virus attacks a host, it multiplies very quickly and within no time at all, there will be a virus population that is expanding exponentially with in the host. Viral marketing campaigns that are designed well work in the same way. They will spread your message to large number of people on the net and create a massive publicity for your web site and your business.

However, starting viral marketing campaigns which are successful isn’t as easy as it seems to be. Especially for beginners, not all campaigns are successful in the same way. Remember that a viral marketing campaign that is not carried out well will not only not attract traffic to your web site but will drive away the prospective customers who would have come to your site if you hadn’t launched this campaign. The road to success with viral marketing campaigns begins with useful and unique content which users will want to share with their family and friends. Remember, content is the king.

Given below are some tips that will help you to successful launch a viral marketing campaign:

  1. Subtle – As explained before, the success of any viral marketing campaign depends on the subtlety of the promotional material. You can forward viral messages in eBook’s or as part of a free software application or in emails. However, make sure that these messages are incidental, unobtrusive and relevant.
  2. Emotional appeal – According to historical analysis, most of the winning viral marketing campaigns contain viral messages which compel a call to action. If any viral message doesn’t educe an immediate or emotional response then it will not be effective.
  3. Be unique – It is crucial to beat the competition. But, it isn’t an easy task. There is cut throat competition in the world of ecommerce. Only original and very creative campaigns will cause the desired effect.
  4. Encourage sharing – Sharing is the most important aspect of all viral marketing campaigns. Encourage your customers to tell their family and friends about your product or service. However, don’t be very annoying or push them too hard.

Contact one of our helpful account representatives to assist you in the setup of a high risk merchant account or offshore merchant account for a high risk merchant.