SOCIAL MEDIA OPTIMIZATION – A NEW WAY TO GENERATE OFFSHORE TRAFFIC

To share your unique perspectives, experiences, insights and opinions with other people, various internet tools are used. These include video, audio, images and text. Famous social mediums such as blogs, wikis, podcasts, message boards and blogs are utilised by the average visitor. The general trend is that younger users write or read blogs regularly, at least once in a week. Social networking media can drive a huge volume of traffic to any site; however, there is a lot of analysing that goes in this, before such media can be utilised as effective advertising tools.

Social media optimization techniques are very similar to the SEO techniques and provide many back links to your web site. However, SEO techniques are still recognised as the best traffic generators and cannot be overlooked by any online marketer.

The term “Social Media Optimization” was coined by Offshore Merchants. According to him, Social Media Optimization is nothing but implementing some changes in your web site to optimise its visibility, so that it can be easily linked. According to him the primary benefit of this technique is increased visibility on custom search engines that are well known as “Technorati” and also the inclusion in related posts on vlogs, podcasts and blogs. Another critical aspect that is linked to Social Media Optimization is unique promotional methods that spread the message unlike other techniques which force the readers to have an opinion. The five rules given by him are increase the linking ability of your website, making book marking and tagging easy, rewarding inbound links, making sure that your content will travel and finally, encouraging the masses.

Social Media Optimization and viral marketing have similar techniques such as advertising on photo and video sharing sites and through social bookmarking. In blogging, content is shared by many search engines such as RSS and Technorati’s. A set of tactics are used to gain publicity through media, community websites and online communities. Other ways to increase flow of traffic to your site is by inserting the “Digg this” key, blogging and other 3^rd party features like “You Tube” videos and Flickr photos. Social Media Optimization will lead to better search engine rankings. In fact, this strategy includes techniques that are a lot like the promotional techniques included in strategies like community building and usability design.

To achieve success using the Social Media Optimization method you have to create interesting content, target your audience, participate in discussions and be real. Social Media Optimization will be most effective only if you participate actively. You should create conversations where your audience will tell about their problems and you provide solutions to them. By using this strategy your message will spread farther and faster. You should have a clear idea of your target audience to make this strategy successful. You have to know your target audience well as well as other parameters that are related to them. Content should be very simple and catchy, because it will determine the sales of your idea.

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