SOCIAL MEDIA OPTIMIZATION – A NEW WAY TO
GENERATE OFFSHORE TRAFFIC
To share your unique
perspectives, experiences, insights and
opinions with other people, various
internet tools are used. These include
video, audio, images and text. Famous
social mediums such as blogs, wikis,
podcasts, message boards and blogs are
utilised by the average visitor. The
general trend is that younger users
write or read blogs regularly, at least
once in a week. Social networking media
can drive a huge volume of traffic to
any site; however, there is a lot of
analysing that goes in this, before such
media can be utilised as effective
advertising tools.
Social media optimization
techniques are very similar to the SEO
techniques and provide many back links
to your web site. However, SEO
techniques are still recognised as the
best traffic generators and cannot be
overlooked by any online marketer.
The term “Social Media
Optimization” was coined by
Offshore Merchants. According to him, Social
Media Optimization is nothing but
implementing some changes in your web
site to optimise its visibility, so that
it can be easily linked. According to
him the primary benefit of this
technique is increased visibility on
custom search engines that are well
known as “Technorati” and also the
inclusion in related posts on vlogs,
podcasts and blogs. Another critical
aspect that is linked to Social Media
Optimization is unique promotional
methods that spread the message unlike
other techniques which force the readers
to have an opinion. The five rules given
by him are increase the linking ability
of your website, making book marking and
tagging easy, rewarding inbound links,
making sure that your content will
travel and finally, encouraging the
masses.
Social Media Optimization
and viral marketing have similar
techniques such as advertising on photo
and video sharing sites and through
social bookmarking. In blogging, content
is shared by many search engines such as
RSS and Technorati’s. A set of tactics
are used to gain publicity through
media, community websites and online
communities. Other ways to increase flow
of traffic to your site is by inserting
the “Digg this” key, blogging and other
3rd party features like “You
Tube” videos and Flickr photos. Social
Media Optimization will lead to better
search engine rankings. In fact, this
strategy includes techniques that are a
lot like the promotional techniques
included in strategies like community
building and usability design.
To achieve success using
the Social Media Optimization method you
have to create interesting content,
target your audience, participate in
discussions and be real. Social Media
Optimization will be most effective only
if you participate actively. You should
create conversations where your audience
will tell about their problems and you
provide solutions to them. By using this
strategy your message will spread
farther and faster. You should have a
clear idea of your target audience to
make this strategy successful. You have
to know your target audience well as
well as other parameters that are
related to them. Content should be very
simple and catchy, because it will
determine the sales of your idea.
Contact
one of our helpful account
representatives to assist you in the
setup of
a
high risk merchant account or
offshore merchant account for a
high risk merchant. |