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THE BUZZWORD IN THE MARKETING INDUSTRY IS HIGH RISK INTERNET MARKETING

Due to the changing dynamics of the marketing industry, its importance has increased tremendously. As the economies of the world grew in size and new technologies such as the internet exploded to extraordinary levels, the marketing industry under went a major change. Today, marketing is much more than field visits or meeting the client to tell him about the product. Telemarketing has become obsolete as phone users are not willing to answer such calls. With the creation of the “Do not disturb” lists, telemarketing has virtually died. The new form of marketing is “Internet Marketing”. The reach of internet or online marketing is very high due to the high penetration of the internet in developed and a few of the developing countries.

The number of e – transactions, including e – commerce, has increased to phenomenal levels in the last decade. People find it more convenient to send soft copies of documents that the hard copies. Due to the increasing popularity of e – commerce, a plethora of companies that specialise in online marketing, have emerged. Today, the buzzword in the marketing industry is Online Marketing. There are several thousand online marketing firms spread all across the globe, serving customers of different nationalities. The firms have not only succeeded in fulfilling the needs of their customers but have also received several awards for their excellent performance. The online marketing firms which started out small have, today, become full – fledged multi national companies, specialising in a wide variety of marketing forms. The emergence of online marketing has created a huge number of jobs all around the globe.

Online marketing companies specialize in several sectors. First thing they do is hold meetings and discussions to make a decision on whether the service or product should be targeted at general internet surfers or individual mail users. Most companies prefer their product to be placed on popular portals, search engines and internet sites. Targeting individual internet users by sending them emails is not the favoured form of internet marketing since such mails end up in the spam folder of the users. Due to this the marketing campaign will fail.

Online marketing firms are known for their methods to contact the target audience. Most of these firms are owned or maintained by professionals who have experience in traditional forms of marketing and advertising. It is easy to find an internet marketing firm in your country since they will be registered on the internet. They will also have their own web sites and portals providing details regarding the services which are offered by them. Some of the online marketing companies can also be found in yellow pages and other telephone directories.

In general, products related to public events, access the internet, subscriptions to publications or newspapers, credit card information, banking information, local services such as flower delivery, computer peripherals and fast moving consumer goods are marketing on the internet. Also, soft goods, such as software applications, songs, movies and other products which can be downloaded are marketing online. Contact one of our helpful account representatives to assist you in the setup of a high risk merchant account or offshore merchant account for a high risk merchant.