5 easy steps to lower THE NUMBER of people abandoning
aN OFFSHORE SHOPPING cart
A common problem faced by most merchants
who have online stores is the number of
people who desert their shopping carts
and leave the website. This fact is
termed as “cart abandonment rate”. When
this abandonment rate is kept under
control, traders can increase their
profit margins manifold.
Following are 5 steps that aid in
controlling the abandonment rate –
Consumers shouldn’t be made to register
until it is necessary – A common
frustration among online shoppers is
that they feel irritated when they have
to register for a new account in order
to use a shopping cart. If shoppers are
forced to enter personal information
even before they make a purchase from
that particular website, chances are
that they will leave the website. It is
best to ask consumers to register only
after they know the cost of a particular
product including shipping rates. This
gives a good impression about a
particular firm and will also lead to
more sales.
The prospect should know how much a
product with cost him/her – A number of
consumers use shopping carts in order to
know the price of a product after
shipping. It is an obvious fact that
products purchased online need to be
shipped. Hence, people are reluctant to
shell out high amounts for shipping.
Hence, people wish to know the final
cost of a product when it is delivered
at their doorstep. If the prices are
reasonable only then a consumer takes
the pain of registering for a new
account.
High shipping charges – Most of the
online shoppers would have encountered a
firm that has high shipping charges. All
necessary measures need to be taken to
ensure that the shipping rates are not
high. Shipping estimator should be
included on the website.
There must not be many steps for
finalising purchases – If the number of
steps in the cart system before the
consumer makes a final purchase
increase, the chances of consumers
dumping the cart also increases. All the
required information should be collected
from the consumer is minimum number of
steps. This will reduce the shopping
cart abandonment rate.
The number of outbound links should be
minimised – With the inclusion of
outbound links, the chances of consumers
moving away from the shopping cart
process increases. Only the necessary
links need to be kept and the rest must
be avoided.
It is essential remember these five tips
in order to reduce or minimise the
shopping cart abandonment rate.
Implementing these points will help
traders to increase the number of
consumers who end up making a purchase
from their websites. If the prospects
are treated with respect then they are
sure to but products from your website.
Information need by consumers should be
found easily on a website. Moreover,
streamlining the check-out process will
aid consumers while buying a product
online. This in turn will lead to an
increase in the number of consumers and
also significantly lowers the
abandonment rate of shopping carts.
Contact
one of our helpful account
representatives to assist you in the
setup of
a
high risk merchant account or
offshore merchant account for a
high risk merchant. |