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BASICS OF OFFSHORE ECOMMERCE AND MERCHANDIZING ON THE INTERNET

There are no shelves to display your products in your virtual shops like you do in the real shops. Therefore, your customers will not be able to touch and feel the real goods that are displayed. This is the reason why the traditional method of merchandizing will not work in the virtual shop. You should find new and innovative ways to produce the same effect.

All that the potential buyer can do is to see the merchandize on the site and read about its features. The primary goal of merchandizing on the internet, is building up of a convenient logical set of data which will motivate him towards buying your product.

Like in the real stores where a representative may explain the product, there are no representatives in the virtual store. The customer does not expect one but he expects the virtual store to be organized well. Information regarding your products should be readily available on the site.

Since there are no sales representative’s in a virtual store to facilitate the customer is making his choice, the problem of choosing is a major issue for the industry. Therefore, you should have a very narrow and focused range of products on your e-store otherwise the customer will get frustrated and close your site due to it.

There are 3 ways of merchandizing on the internet.

  1. The advertisement or the interior appearance of your virtual store will not have much influence on a customer’s decision. It is only the mindset of a consumer which does that job. However, advertisement and interior appearance will attract the consumers to your site and they may even change their decision because of this.
  2. Your site should be designed in such a way that your customer will be able to find what he is looking for in not more than 4 clicks or you should display the “NO STOCK” message.
  3. If the goods required by the customer are not in stock then take his email id or phone number so that you will be able to contact him when the stock arrives.

The way your site is designed is very important and determines the success of your business. There should not be many links in a single page that will confuse the customer. If there are some discounts or sale then place them at the end of the page.

Another trick for up selling the customer is showing him additional books of similar type. Also, display the book that had the highest sales in the previous month. Once all this information is available to him he can make his decision easily.

If the customers are not able to find the book they are looking for then your site should provide recommendations and direct him through your store so that he finds what he is looking for.

High quality photos together with descriptions will also aid in selling products for your site. You should also have convenient payment options for your customers.

Contact one of our helpful account representatives to assist you in the setup of a high risk merchant account or offshore merchant account for a high risk merchant.