E - Commerce or electronic commerce has been in existence even before computer systems were born. E - Commerce is used in a wide variety of facets of international business including import and export of services and goods and also global sourcing of services and products to get the solution which is best suited in a specific situation. Every victorious phenomenon like the e – commerce gains scientific momentum which results in business models being developed for that phenomenon. These models give a rigorous basis for the further advancement of the discipline and this is absolutely necessary for the long term sustenance of the discipline or technology. Since e – commerce or electronic commerce is extensively used in all the aspects of global sourcing, international trade and import and export business, it was crucial that different models came up for different situations, some of which are given below:

  1. Vanity – This term refers to web sites that are developed to project some one’s thoughts to this world and not for commercial or business uses. This may seen totally irrelevant to global sourcing, import and export and international trade, but their existence on the internet contributes to the whole scenario or picture.
  2. Billboard – Just like the bill boards in real life which are seen on high streets, a web site displaying bill boards generates revenues only by providing information to customers about their company’s services and products, while the sale or purchase actually occurs offline and not online. This will certainly add to the over all development of global sourcing and import and export with regards to e – commerce and international trade.
  3. Advertising – This is just like that model which is used in media like radio and television where all the income is generated through advertisements of different services and products. Trade in any of the many different forms like global sourcing, import and export or international trade plays an important role in commerce by using e – commerce technologies.
  4. Subscription – In this model income is generated by giving subscriptions which can be paid on yearly, quarterly, monthly or weekly basis, as is the case. This method is widely used in e – commerce to promote products and services far and wide over the internet, which is very useful for global sourcing, international trade and import and export.
  5. Storefront – This model comprises of web sites which sell the products and services through electronic catalogue. E – Commerce plays the most prominent role here by utilizing global sourcing, import and export and international trade.

Therefore, almost all the existing web sites can be categorized in to one of these 5 models. In fact, most of the web sites come under more than one model. Whatever the case might be, the business models will provide a prominent theoretical back ground to the practicalities of e – commerce in the form on global sourcing, exchange of services or goods through import export or international trade. The models also help amateurs to understand ecommerce better.

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