COMMON MISTAKES WHILE DOING MP3
MARKETING
Email marketing is the
oldest form of internet marketing which
is extremely effective even today. If
this technique is not working for your
business then you must have committed a
mistake. Given below are a few common
mistakes committed while doing email
marketing.
-
First Name Basis
Making use of the person’s first name in
an e-mail and the subject box has proven
beneficial to the company doing the
email marketing campaign, since they
receive more clicks as email recipients
respond better if their first names are
mentioned in the subject box. But, make
sure that you don’t over use this
technique by putting the first name in
every mail you send to the same
recipient. This is a common mistake
performed by almost all the internet
marketers.
-
Having a boring Headline
Most email marketers don’t give enough
prominence to the headline. Several
people don’t read the first line of a
promotional mail if the headline is not
attractive enough. Hence, head lines
have to be very powerful so that the
aspect of curiosity will set in and the
email recipient will continue to read
the promotional mail. Create a head line
which attracts the customer to read the
niche which you are focusing on. For
example, a headline such as “Yo Han,
Double Your Business Sales in a Month!”
will attract entrepreneurs who are
looking out for new ways to expand and
grow their business.
-
A Content List
Most online marketers think that this is
completely unnecessary in email
marketing. This is true only in case of
short emails. However, for long ones
like newsletter, you have to make a
content list for you email marketing
tactics. What is a content list? It is a
page which has the main headings listed
with the page number. It is just like
how it is in the books, except that in
this case it is in an email and
therefore its functionality can be
increased. Having a content list while
doing email marketing will let your
subscribers know which topics you are
covering. Not all subscribers will be
interested in all the topics in the
newsletter. Content lists also help in
arousing interest in the reader.
-
The First Sentence
The starting sentence of the promotional
email should arouse enough curiosity in
the minds of the readers that they
continue to read the newsletter or the
mail. Most online marketers jump direct
to advertising the product or service
without creating curiosity in the minds
of the subscriber. For example, the
first line such as “Live Show of a Mega
Birthday Party” will create a lot of
curiosity in the mind of the reader.
Most of the subscribers will read the
complete mail to find out what’s going
on.
-
Content
In online marketing, the most common
mistake made while email campaigns is:
describing and teaching what the product
does. This will not create the positive
effect which you wanted it to create.
You need to put in content which makes
the reader curious, eager and excited.
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