HOW TO START AN ELECTRONIC STORE
With the advent of the internet the ways
of running a successful business changed
drastically. It is accepted by several
people through the world because of its
versatility and speed. Most people are
transferring more part of their lives,
online from offline. What are the most
important factors that you have to focus
on when you are starting an e-store?
Accessibility and Place
Managers of an e-store should pay
attention to its accessibility and the
way customers can move in your e-store.
This is very important. The roads
leading to your e-store should also be
planned. The roads of the internet are
When we say “Location of an e-shop” it
means the links that direct to it. A
user will visit an e-shop that is closer
to his path, which means the links he is
familiar with. He will not wander for
many hours or he will not like to take a
complicated path. He wants to find an
e-shop with minimum or no effort, like
one click. Which are the regular paths
of a consumer? Most of the people go to
Google when they want to find any thing
ranging for a pin to a rocket. They
enter a search key word and go to the
first e-shop they find. The other
regular paths of internet users are mail
box, news websites and may be chat sites
or applications like messenger. If the
user finds any thing that interests him
on his path then he will most likely
click on the link. This gives the idea
that e-shops should be advertised on
messengers, news websites and mail
Conclusion 1: The better the rank of an
e-shop in any search result the more
consumers will enter in to it.
Conclusion 2: Find which group of
internet users you want to target and
advertise on those sites where they are
Conclusion 3: Be compassionate with your
customers and try to figure out places
where they can find your e-shop
There are several thousand shops in the
city and millions of e-shops on the net.
A consumer cannot check out every site.
Even though your e-shop appears on his
path, he may not notice it because there
is nothing to attract him in to your
shop. You can attract customers by
putting up signboards with the right
information, at the right places. The
sign boards should be attractive and eye
catching for the internet users.
Conclusion: The only criteria’s for a
sign board are appropriateness and
Once a customer enters your shop, he
expects to see an airy and clean room
where he can examine the products and
buy the ones liked by him. This means
that your e-shop should be designed in a
clear way, without getting on the nerves
of the customer.
Make sure that your goods are prominent
and receive notice.
Once a sale is made, ensure that your
customers can pay for it, conveniently.
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