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IS YOUR HIGH RISK COMPANY READY FOR WEB 2.0 E – COMMERCE

“Web 2.0 e – commerce” is 1 of the several boons of the web 2.0 innovations which has made the internet shopping experience very effective and simple. The most important advantage of this new technology is that the owner of the e – commerce website can provide better customer service and support and also the customers can also interact more effectively and easily. Some features of “Web 2.0 e – commerce” are enumerated below:

The shopping experience on the internet has changed. It has become more user-friendly and enjoyable due to the Web 2.0 innovative technologies. A new kind of e – commerce is emerging and these Web 2.0 applications are bringing consumers closer to services and products they want to buy, which giving them an interactive shopping experience, like never seen before. The changes in relationship between customers and the businesses should be studied if you are planning to grow your business.

Rating Systems

Customers are able to rate the services and products, bought by them, on the website where they bought it. This allows the future buyers to make their purchasing decisions by considering these feedbacks. If you are selling a good product, then this kind of “social proof” will sky rocket your sales. Testimonials from previous users of the product have always been an excellent form of proof to prove the quality of the product, but now they are available in real time.

Product Comparisons

This is very similar to the online rating system, only here; consumers can contrast and compare various services and products through the sites which permit such comparisons. The best example of this kind of “Web 2.0 e – commerce” is the website Shopping.com. The travel industry uses this technology to provide their customers a method to compare rates and choose the best one on the airfares. This is more about empowering the consumer to take complete control over their situation and get the best possible deals.

Video Showcases

Technological advances have permitted businesses to show case their services and products in the video format also. Today most businesses are uploading videos of their services or products on sites like YouTube, so that potential customers are able to view them. This will only increase in the near future as the major players are slowly but steadily converting the net in to a giant TV. The addition of simple videos of your services and products to the description pages, increase the number of sales of that product because consumers get a better idea about the products features and capabilities.

RSS Feeds

RSS is the abbreviation for Really Simple Syndication. These days several companies are making announcements, regarding their products through RSS feeds. There are several forms of announcements like promotional offers, price changes and new product launches and more.

Instant Messaging

Several companies have set up live chats with their customers through instant messaging services, all credit to Web 2.0. This has become a necessity for high end services and products. Contact one of our helpful account representatives to assist you in the setup of a high risk merchant account or offshore merchant account for a high risk merchant.