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MARKETING AND DESIGNING YOUR NUTRACEUTICAL MERCHANT ACCOUNT ECOMMERCE SITE

Electronic commerce or ecommerce has become extremely popular now and is a significant part of several marketing and sales strategies.  The consumers of today are cash rich and time poor, making ecommerce very popular as it provides a secured and flexible way to purchase goods. It has become highly popular in B2B and B2C markets. In addition to these benefits, ecommerce companies don’t have large over heads like the traditional outlets have.

When you are developing an ecommerce system for your website, the most important factor to consider is the design. A good design will lead to success whereas a bad one only leads to failure. The marketing strategy and design of your website must be easy to use and attractive for the users. It should also be easily found by all major search engines.

The percentage of people having access to high speed internet is very high and continuously growing. But, this doesn’t mean that you should extensively use flash to make your site graphic intensive. There are millions of internet users using dial up connections. These users will become very frustrated as it takes an extremely long time for your graphic intensive site to load. This will only end up with you losing a good customer.

But, if you want to make your site graphic intensive then you have to provide a parallel site to customers with lower bandwidths. When you are designing your site, you should spend enough time on each web page to develop an effective window for your website. To make your site most effective, it is best if you create pages that display similar products together. These pages can have links directing to other pages that have detailed descriptions of each product.

It is best to group the products by category and purpose. This will make it easier for your customers to find what they want thereby, increasing the sales of your products.

Once your site is designed and ready to go online, you have to start deciding on the payment options. Without these your site will not generate any revenues for you.

Most ecommerce sites make use of merchant accounts so that they can accept credit card payments on their site. This is important because most online users prefer to pay using credit or debit card. But you need to factor in the recurring fees and costs that come with these merchant accounts.

If you think that your site will generate sufficient amount of volume each month to allow you to accept credit cards, then you will have to implement some form of security to safeguard your customer’s details.

Once you have completed these tasks and your site is online, you have to plan out the marketing strategy. This can be very easy if your company is already well established. But, if your company is new then you have to put in huge effort and money to get traffic coming in.

Despite the difficulty in promoting your website, it is much easier than promoting any conventional business. Contact one of our helpful account representatives to assist you in the setup of a high risk merchant account or offshore merchant account for a high risk merchant.