MARKETING AND DESIGNING YOUR
NUTRACEUTICAL MERCHANT ACCOUNT ECOMMERCE
SITE
Electronic commerce or
ecommerce has become extremely popular
now and is a significant part of several
marketing and sales strategies. The
consumers of today are cash rich and
time poor, making ecommerce very popular
as it provides a secured and flexible
way to purchase goods. It has become
highly popular in B2B and B2C markets.
In addition to these benefits, ecommerce
companies don’t have large over heads
like the traditional outlets have.
When you are developing
an ecommerce system for your website,
the most important factor to consider is
the design. A good design will lead to
success whereas a bad one only leads to
failure. The marketing strategy and
design of your website must be easy to
use and attractive for the users. It
should also be easily found by all major
search engines.
The percentage of people
having access to high speed internet is
very high and continuously growing. But,
this doesn’t mean that you should
extensively use flash to make your site
graphic intensive. There are millions of
internet users using dial up
connections. These users will become
very frustrated as it takes an extremely
long time for your graphic intensive
site to load. This will only end up with
you losing a good customer.
But, if you want to make
your site graphic intensive then you
have to provide a parallel site to
customers with lower bandwidths. When
you are designing your site, you should
spend enough time on each web page to
develop an effective window for your
website. To make your site most
effective, it is best if you create
pages that display similar products
together. These pages can have links
directing to other pages that have
detailed descriptions of each product.
It is best to group the
products by category and purpose. This
will make it easier for your customers
to find what they want thereby,
increasing the sales of your products.
Once your site is
designed and ready to go online, you
have to start deciding on the payment
options. Without these your site will
not generate any revenues for you.
Most ecommerce sites make
use of merchant accounts so that they
can accept credit card payments on their
site. This is important because most
online users prefer to pay using credit
or debit card. But you need to factor in
the recurring fees and costs that come
with these merchant accounts.
If you think that your
site will generate sufficient amount of
volume each month to allow you to accept
credit cards, then you will have to
implement some form of security to
safeguard your customer’s details.
Once you have completed
these tasks and your site is online, you
have to plan out the marketing strategy.
This can be very easy if your company is
already well established. But, if your
company is new then you have to put in
huge effort and money to get traffic
coming in.
Despite the difficulty in
promoting your website, it is much
easier than promoting any conventional
business. Contact
one of our helpful account
representatives to assist you in the
setup of
a
high risk merchant account or
offshore merchant account for a
high risk merchant. |