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ONLINE ADULT CREDIT CARD PROCESSING MARKETING – LONG AND SHORT TERM STRATEGY FOR GENERATING TRAFFIC

While deciding which affiliate programs to join, you should keep in mind a long and short term strategy to generate traffic to your web site. Strategic online marketing involves planning two to five years ahead. Similar to all internet businesses, the amount of money you make through affiliate marketing programs depends entirely on the number of visitors you are able to attract to your site. After subtracting the fluff, the success of any strategic online marketing technique is traffic generation. Why is it necessary to make a long term plan for traffic generation?

There are 2 main ways to generate traffic for your web site. Firstly, you can purchase it or you can implement search engine optimization tactics to increase the search engine ranking of your web site in major search engines. When your website appears in the top position for a specific keyword, then you will get a huge amount of traffic from these search engines. There are several other free marketing methods available on the internet. However, the greatest disadvantage of free marketing methods is that they will cost you a lot of time and effort.

Search engine optimization techniques involve optimizing your site for specific key words, followed by building up several back links that are pointing to your site. This is necessary as these links determine the search engine ranking when keywords are entered in the search box of the search engines. Search engine optimization is a very long term strategy which may take several months to several years to show results. Affiliate marketing websites move up the search engine results ladder very slowly, but when they appear on the 1st page, the fruits will be fabulous and worth every drop of sweat.

Online marketing techniques for the short term mostly involve paid methods like pay per click marketing. These marketing techniques will bring traffic, instantly, to your affiliate marketing web site. In fact, they work so fast that you will get traffic within minutes of using these methods. However, these techniques can be used only for the short term and will not provide the same advantages that are provided by long term strategies. When you decrease your marketing budget, this traffic will stop.

A strategic marketing technique that is over looked by almost all online marketers is that Pay Per Click marketing can be converted to generate traffic to your web site for a long term. How can it be done? Instead of directing the traffic, generated through Pay per click advertising, to an affiliate webpage or a sales page, take them to a webpage where they have to enter their email addresses. Therefore, you are using a short term technique for a long term strategy by building a list. This will allow you to promote your products to those visitors long after you stop using pay per click marketing. The list is the most important asset of an online marketer which determines the rate of his success. Contact one of our helpful account representatives to assist you in the setup of a high risk merchant account or offshore merchant account for a high risk merchant.