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PROCEED WITH CAUTION WITH POKER MERCHANT ACCOUNT ECOMMERCE BUSINESS

There is a dangerous epidemic in this world. If the corrective measures are not taken, it will cripple the economic strata of this world. The epidemic has caused several companies, both big and small, to shut down. The epidemic referred to here is “gross mismanagement of electronic commerce businesses”. “Crippling the economic strata” may be a little far fetched idea, but, most of the e – commerce businesses are built on an e-commerce infrastructure which is very shaky. There is no stability at all. The primary reason for this instability is: lack or absence of customer support services in these “virtual” or “ecommerce businesses”.

It is a fact that the business potential of an e – commerce business is very tempting for you to start one. It only requires some or no investment at all, an account for the processing of credit cards and some knowledge of coding in HTML. These are the 2 elements which are required for starting an e – commerce website. However, if you think that you can sit and relax once the business is up and running, then you are absolutely wrong. The real work begins only after the business is up. There is a totally different formula to maintain a business. To throw more light on it, a business can achieve true success only with proper CRM or “Customer Relationship Management” which can be achieved through telephone or live voice support. This is the most important and vital component which is missing from most virtual businesses.

There are several examples to prove this fact. Over 95% of the start-up and small companies don’t even bother to look at this component in the beginning. Imagine how frustrated your customer would be if he has to wait for up to 24hrs to get a reply for his query. Let it be a small DVD rental web site. If you continue to run the business in this manner then, the frustrated customers will not only stop booking orders with you but will also tell their family and friends about it. In this way the “bad word” will spread until you have no customers and are forced to shut down the business. The solution to this is: have a call centre of a small size in your company. This solution has 2 benefits: first, it solves the queries of the customers instantaneously and secondly, it builds a solid customer relationship that result in free advertising through “word of mouth”.

It is a proven fact that even small and start-up internet businesses greatly benefit by utilizing the services of a call centre for the purpose of customer sales or service calls. You don’t have to invest any money, initially, as most of the call centres charge you on per call basis. If you look at your e – commerce business from the customers view, then you really need to set up a call centre. Would you be happy if you have placed an order with a company and they have no live voice facility to answer to your queries? Contact one of our helpful account representatives to assist you in the setup of a high risk merchant account or offshore merchant account for a high risk merchant.