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SOME ASPECTS THAT YOU HAVE TO CONSIDER WHEN SETTING UP A TOBACCO CREDIT CARD PROCESSING ECOMMERCE WEBSITE

There are several advantages of having an e – commerce web site on the net. The biggest gainer is the consumer and therefore, they will use online stores for their needs instead of the traditional methods of shopping. The advantages are:

Choice – the internet has drastically increased the choices of the consumer and they can choose what they want to buy, at what time and also have a wide range of prices to choose from.

On the internet they can do comparison shopping and get the best deal after reviewing all the products and reading the feedbacks. All this can be achieved at no extra cost. Comparisons can be made be considering availability, quality, specification and price, within a few minutes by sitting at your house.

Any businessman who wants to start an ecommerce business needs to allay the customer’s fears given below:

Some products need help from sales executives.

Products that have delivery problems.

Some tools on your web site confuse the customers instead of making them confident about the product.

No consumer wants to take any risk when they are shopping. This is truer with online customers. Therefore, any e – commerce web site owner has to consider the areas which are perceived risky by the consumers and reduce it.

Building brand loyalty and focusing on customer satisfaction will reduce customer’s worrying about risks which shopping with you. Also, a satisfied customer has no reason to spend extra effort and time to find another estore, which makes him come back to your online store again. If this relationship can be maintained for a long time, then the customer will stop worrying about any risk while shopping with you.

Another method to reduce the perceived risk factor is to develop a marketing strategy that involves personal communication and recommendations by word of mouth instead of company communication. This can only be achieved if each and every customer who enters your online store leaves it satisfied. Then, that customer will come back with many other customers because he would have told his family and friends about your store. This will help in reducing the pre purchase tension that exists in prospective customers.

There are 2 ways of consumer behaviour that should be considered while making strategies and taking actions:

“Expectancy Disconfirmation Model” – Prospective customers evaluate the services offered by any web site by comparing their perceptions with their expectations and if they feel that the perceived service fares better than the expected service then the customer is satisfied.

“Perceived Control Perspective” – Modern people make sure that they have control over the situations they are in. Therefore, the more control a customer has over a service situation in a website the higher his satisfaction will be with the service, since he has handpicked it. This isn’t very simple because the service provider has to maintain some form of control on the services offered on his web site and the service experience. Contact one of our helpful account representatives to assist you in the setup of a high risk merchant account or offshore merchant account for a high risk merchant.