THE GLOBAL RECESSION AND INTERNET
HIGH RISK CREDIT CARD PROCESSING MARKETING
Experts in internet
marketing are flourishing, today, like
never before; more individuals are
earning money on the net than in the
past fourteen years. Many people have
the wrong opinion that during the world
wide financial meltdown internet
marketing is not a viable option.
The global recession is a
fact that is accepted. Today even the
major economies of the world are
suffering from recession, which means
that they have had more that 2 quarters
of negative growth. All across the
world, organisations are screaming about
layoffs, repossessions, devastated
retirement savings, bailouts,
bankruptcies and foreclosures. This has
resulted in homelessness, hunger and
true poverty. Offline businesses hate
all this. Businesses slash their
expenditures as their customer lists are
shrinking. And the “Just in Time”
systems, which were a major hit in the
80’s and the 90’s, have become a big
headache.
Business to Consumer
businesses are also in an extremely bad
state. Millions of people have become
jobless in the last one year alone. The
rates of houses are falling quickly in
the UK and the US. The credit lines have
either evaporated or are available with
a lot of difficulty. Savings are at an
all time low and house hold debt is at
record highs. Therefore, every body are
trying to decrease spending as much as
possible.
In spite of all this,
online marketing, niche marketing and
affiliate marketing continue to do great
business and have grown as an industry.
If you have put your plans of starting
an online business on hold due to
recession it is time to reconsider your
decision.
In these tough financial
times, people don’t go to the malls
because, they are places to shop and
splurge money. However, the primary
reason for people to go online is for
data or information, therefore that
psychological barrier is broken. While
people are will to spend a few dollars,
they are not looking to spend it
lavishly. Also, no market has ever
expanded like that of the internet. The
number of people using the internet is
growing each day and will always
continue to grow. There are several
million internet users, increasing each
day, out of which a small percentage of
them are potential buyers. A small
percentage means that several million
people are logged on to the net to make
purchases. One more fact is that online
marketing is nowhere close to
saturation. The number of online stores
is much less than the number of online
stores. Then, how can one say that
online marketing business has reached
saturation?
Consider this fact: the
biggest online marketing email list has
just a few million customers out of the
several billion users. Most of the
online marketers have less than 50,000
customers in their lists.
Even if the online market
does not grow, profits and sales are on
the rise due to greater margins, which
could be achieved by new techniques and
tools. Like online marketing itself, the
internet is also in its infant stages
and growing rapidly. Contact
one of our helpful account
representatives to assist you in the
setup of
a
high risk merchant account or
offshore merchant account for a
high risk merchant. |