THE GLOBAL RECESSION AND INTERNET HIGH RISK CREDIT CARD PROCESSING MARKETING

Experts in internet marketing are flourishing, today, like never before; more individuals are earning money on the net than in the past fourteen years. Many people have the wrong opinion that during the world wide financial meltdown internet marketing is not a viable option.

The global recession is a fact that is accepted. Today even the major economies of the world are suffering from recession, which means that they have had more that 2 quarters of negative growth. All across the world, organisations are screaming about layoffs, repossessions, devastated retirement savings, bailouts, bankruptcies and foreclosures. This has resulted in homelessness, hunger and true poverty. Offline businesses hate all this. Businesses slash their expenditures as their customer lists are shrinking. And the “Just in Time” systems, which were a major hit in the 80’s and the 90’s, have become a big headache.

Business to Consumer businesses are also in an extremely bad state. Millions of people have become jobless in the last one year alone. The rates of houses are falling quickly in the UK and the US. The credit lines have either evaporated or are available with a lot of difficulty. Savings are at an all time low and house hold debt is at record highs. Therefore, every body are trying to decrease spending as much as possible.

In spite of all this, online marketing, niche marketing and affiliate marketing continue to do great business and have grown as an industry. If you have put your plans of starting an online business on hold due to recession it is time to reconsider your decision.

In these tough financial times, people don’t go to the malls because, they are places to shop and splurge money. However, the primary reason for people to go online is for data or information, therefore that psychological barrier is broken. While people are will to spend a few dollars, they are not looking to spend it lavishly. Also, no market has ever expanded like that of the internet. The number of people using the internet is growing each day and will always continue to grow. There are several million internet users, increasing each day, out of which a small percentage of them are potential buyers. A small percentage means that several million people are logged on to the net to make purchases. One more fact is that online marketing is nowhere close to saturation. The number of online stores is much less than the number of online stores. Then, how can one say that online marketing business has reached saturation?

Consider this fact: the biggest online marketing email list has just a few million customers out of the several billion users. Most of the online marketers have less than 50,000 customers in their lists.

Even if the online market does not grow, profits and sales are on the rise due to greater margins, which could be achieved by new techniques and tools. Like online marketing itself, the internet is also in its infant stages and growing rapidly. Contact one of our helpful account representatives to assist you in the setup of a high risk merchant account or offshore merchant account for a high risk merchant.