WIRELESS NUTRA MERCHANT ACCOUNT COMMERCE
Wireless commerce has been hyped for
several years, now. Wireless commerce is
the ability to shop by using any mobile
device such as a cell phone. But,
wireless commerce is not accepted widely
in the United States till today. It may
take a few more years to adopt this
technology. This technology is still
very young and has to mature a little
before it becomes widely accepted by all
people. The deployment delays and
challenges should be overcome. Device
manufacturers and carriers have not been
able to arrive at an agreement for the
standards. However, the biggest
challenge is: waiting for this
technology to be accepted by the
industry, so that it will have some
space to breath.
In the last ten years, mobile internet
and messaging services have been
accepted by all Americans. According to
official reports, in 2008 about seventy
five billion sms’ have been sent each
month. To better understand how fast it
has grown: in 2000, only twelve million
messages were sent. The primary reason
for this burst is: carriers got together
and signed an agreement which opened the
gates for inter-carrier messaging, i.e.
send messages from one carrier to
another. For example, you could send a
message from your mobile using the CDMA
network to you friends mobile that is on
the GSM network. This leads to many
people adopting text messaging, which
opened the gates for mobile marketing.
Many businesses, retailers and
advertisers have come on board to reap
the benefits of this new form of
marketing. Mobile marketing enhances
customer loyalty by reducing churn.
The entire mobile ecosystem includes
consumers, service providers, solutions
providers, technology providers,
advertisers and network operators who
all benefit from this new form of
commerce. To include wireless commerce
in the daily life of people, several
firms are developing many kinds of
mobile commerce software applications.
These applications will boost the
adoption of wireless commerce. Some
wireless applications include:
Mobile Financial Information
Mobile Brokerage
Mobile Entertainment Services
Mobile Gaming
Videos and images download
Mobile Search Engines
Tracking Services
Travel Information
Current Affairs
Mobile Newsletters
Organizing Mobile Events
Direct Marketing
Mobile purchasing of services and goods
Mobile Parking
Rail and Air traffic
Cultural and Sports Events
Public Transport
All the wireless applications mentioned
above are being used by many companies,
banks and retailers. Many other wireless
commerce software applications are in
the testing stages in several markets
around the world. Developing a wireless
commerce application is not the entire
challenge. The carriers need approval
for most types of mobile commerce.
Moreover, the applications and campaigns
need to be certified and tested before
it is accepted.
The two main factors that decide whether
a technology will be accepted or not
are: ease of use and quality of service.
If any one of the two is compromised
then the new technology will not be
accepted by the consumers.
The future of this new technology
depends on the players in this mobile
ecosystem. It depends on how innovative
the new applications are, based on this
technology.
Contact one of our helpful account
representatives to assist you in the
setup of a
high risk merchant account or
offshore merchant account for a
high risk merchant. |