Wireless commerce has been hyped for several years, now. Wireless commerce is the ability to shop by using any mobile device such as a cell phone. But, wireless commerce is not accepted widely in the United States till today. It may take a few more years to adopt this technology. This technology is still very young and has to mature a little before it becomes widely accepted by all people. The deployment delays and challenges should be overcome. Device manufacturers and carriers have not been able to arrive at an agreement for the standards. However, the biggest challenge is: waiting for this technology to be accepted by the industry, so that it will have some space to breath.

In the last ten years, mobile internet and messaging services have been accepted by all Americans. According to official reports, in 2008 about seventy five billion sms’ have been sent each month. To better understand how fast it has grown: in 2000, only twelve million messages were sent. The primary reason for this burst is: carriers got together and signed an agreement which opened the gates for inter-carrier messaging, i.e. send messages from one carrier to another. For example, you could send a message from your mobile using the CDMA network to you friends mobile that is on the GSM network. This leads to many people adopting text messaging, which opened the gates for mobile marketing.

Many businesses, retailers and advertisers have come on board to reap the benefits of this new form of marketing. Mobile marketing enhances customer loyalty by reducing churn.

The entire mobile ecosystem includes consumers, service providers, solutions providers, technology providers, advertisers and network operators who all benefit from this new form of commerce. To include wireless commerce in the daily life of people, several firms are developing many kinds of mobile commerce software applications. These applications will boost the adoption of wireless commerce. Some wireless applications include:

Mobile Financial Information

Mobile Brokerage

Mobile Entertainment Services

Mobile Gaming

Videos and images download

Mobile Search Engines

Tracking Services

Travel Information

Current Affairs

Mobile Newsletters

Organizing Mobile Events

Direct Marketing

Mobile purchasing of services and goods

Mobile Parking

Rail and Air traffic

Cultural and Sports Events

Public Transport

All the wireless applications mentioned above are being used by many companies, banks and retailers. Many other wireless commerce software applications are in the testing stages in several markets around the world. Developing a wireless commerce application is not the entire challenge. The carriers need approval for most types of mobile commerce. Moreover, the applications and campaigns need to be certified and tested before it is accepted.

The two main factors that decide whether a technology will be accepted or not are: ease of use and quality of service. If any one of the two is compromised then the new technology will not be accepted by the consumers.

The future of this new technology depends on the players in this mobile ecosystem. It depends on how innovative the new applications are, based on this technology. Contact one of our helpful account representatives to assist you in the setup of a high risk merchant account or offshore merchant account for a high risk merchant.