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AVOIDING MISTAKES WITH DESIGNING AN OFFSHORE ECOMMERCE WEBSITE

Ecommerce websites walk a thin line with their users. If the web site is user friendly, easy to use, products displayed well and attuned to the audience then the conversion rate of your ecommerce web site will be more. But, most ecommerce web sites don’t have good conversion rates because they are lacking the basic features which help build the trust that convert browsers to customers.

Given below are some features which are essential for the success of an ecommerce site. If your site is lacking these features then you will be losing customers who expect a specific level of service.

  1. Performance – Fast loading web pages are liked by users. Sites which take a lot of time to load frustrate their users who quickly go for the back button. Therefore, a website has to load quickly. Don’t let cheap companies host your site on their overloaded servers. Before uploading your site, it should be optimized for quick download. In your shopping cart application uncheck all those features which are not useful for your web site.
  2. Professional Design – A website that is not designed professionally will reduce customer expectations and makes them to think twice before purchasing any thing. Use the services of a professional designer so that your site will be user friendly and attractive. Make sure that all the images and colours are properly distributed and are placed in the right places.
  3. Call to Action – Any site which is selling a product should have a “buy” button or an “add to cart” button. Display the products where it is most likely to be seen and promote them properly.
  4. Search Tools – There are several ways for the users to find what they are looking for. The minimum that is expected by a user is a search tool. Most users will not have the patience to browse your site to find what they are looking for. If your site has advanced search tools then it is even better.
  5. Duplicate content – If you have copied articles or product information from other sites without their permission then you will get penalised for duplicating content without permission, which decreases your page rank drastically with all major search engines.
  6. Shipping Costs – High shipping costs is the primary reason for most number of shopping cart abandonment’s. Don’t startle your customers with high shipping costs. They should know about the shipping cost before entering their credit card number. The best way to deal with this problem is to buy a shopping cart application which calculates the shipping cost and display’s it before the buyer enters his credit card information.
  7. Use Promotions – Promotions or additional offers entice people to purchase. An offer like “Buy 4 get 3 free” or “0 shipping charges for purchases above $100” will work miracles for your business.
  8. The checkout process should be streamlined – If your site has a cumbersome checkout process the customers will exit from the site immediately.

Contact one of our helpful account representatives to assist you in the setup of a high risk merchant account or offshore merchant account for a high risk merchant.