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HOW CAN GAMBLING ECOMMERCE BE USED EFFECTIVELY BY SME’S?

With the rapid growth of ecommerce in China, several foreign ecommerce websites have arisen. The best example of such a site is Easy Trade. The small and medium enterprises encounter several problems, even today, when they use ecommerce solutions. You should understand the problems to navigate your company around them, successfully. Given below are numerous areas for ecommerce SMEs to know:

  1. Electronic commerce of SMEs and an implementation plan – Before purchasing any ecommerce solution the companies need to find out which ecommerce solution will best suit their requirements. That is, the ecommerce solution has to suit the business model.
  2. Choosing the markets and holding the right opportunities – Target market is the group of customers you would like to do business with. You have to determine your target market first, what products and services you will sell and how you would want to sell them before deciding which ecommerce solution you want to buy. You also need to consider the promotional plan as well. Unlike the traditional marketing, ecommerce is a two way marketing model, therefore you need to find out if your products and services will suit the conditions of internet consumers.
  3. Building a good quality corporate image and making the promotion of your web site stronger – Any corporate web site is seen as a city and its visitors are the it population. Just like how the city’s population is determined by its environment and its quality of service, the web site’s population is also dependent on its construction and services. Therefore, you have to design your website well and promote the ecommerce systems used in it. There are several methods to promote a website, which can be divided in to 2 broad categories. First, you can use the traditional media like promotional sites, product packaging, promotional t-shirts, business cards, television and newspapers. Or you can use the resources of the internet to promote your site, by placing links to your site on popular websites, email and discussion groups.
  4. Select the best ways of payment and distribution so that risks and costs are cut down – The way of payment and distribution are the 2 primary problems the ecommerce face and the firm is not able take the right decisions about these issues by themselves. You need to adopt a flexible way to solve these. The payment mode that is commonly used is “Cash on Delivery”. You have to give three options for the delivery: self delivery, UPS or EMS.
  5. Establishing an efficient and reliable system for information gathering – Now is the information age, where the first to get right information will always win. The SMEs need to implement an information gathering system, if they have to successfully implement an ecommerce system. It involves many activities such as establishing a good quality database, collecting information, analyzing it and understanding the trends in the market.
  6. Establish a good customer base and provide good quality service – Provide your customers with personalised services and do all that you can to make them be satisfied with your products or services.

Contact one of our helpful account representatives to assist you in the setup of a high risk merchant account or offshore merchant account for a high risk merchant.