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MAKING SPORTSBOOK MERCHANT ACCOUNT ECOMMERCE AND SEARCH ENGINE OPTIMIZATION COMPATIBLE WITH EACH OTHER

If you think that ecommerce and search engine optimization work hand in hand to get accomplish their goals, you may be wrong. Most of the times, the opposite is true which means that ecommerce websites are not SEO friendly. This means that the ecommerce sites are beaten by other websites in the battle for the top position in most search engine results.

This will not serve the purpose of an ecommerce web site, which is to attract more customers to expand the business on the internet. Ecommerce websites also have payment systems integrated to them to permit customers to make their payments online and complete the transaction.

This is what, provides the edge for ecommerce websites over other regular business sites that only advertise their services and products. The regular business sites don’t provide the facility of purchasing any product online.

But the irony of the situation is: regular business websites are indexed with more ease by major search engines than the ecommerce sites. Though your ecommerce site is designed beautifully and is very user friendly, it appears at a much lower rank than the other conventional business sites in search engine results. This leads to low number of visitors, which in turn leads to very low sales.

Shopping cart applications make or break the SEO efforts

All ecommerce web sites having a shopping cart integrated to them. They are developed to make the site more user-friendly and allow customers to purchase directly from the website itself. Shopping cart applications are developed to simulate the real shopping carts that exist in physical stores. You grab an item throw it in the shopping cart and move ahead in a real store. The functionality of a shopping cart application is also the same in the virtual store.

Shopping cart applications have 2 components: the administration and the front end. The latter one is the part of the system which is visible to potential customers and visitors. The content on the front end is generated by the application from the information that is available in the sites database. The information in the database is inputted by the administrator of the website using a “content management system”.

Most of the times, the shopping cart is at the root of the problem. These systems cannot be found by search engine spiders and therefore they will not be indexed at the correct position.

Solutions

Since the shopping cart applications aren’t SEO friendly, you should not implement the cart for the entire site.

To make your site appear at the top, you can develop a separate website for displaying and advertising your products and services. The pages of the separate site can be designed according to your will and can be search engine optimized.

Choosing the appropriate shopping cart

The shopping cart which costs you less will make your site more SEO unfriendly. Therefore, by paying a little extra you will get a shopping cart application that would give to huge benefits in the long run. Contact one of our helpful account representatives to assist you in the setup of a high risk merchant account or offshore merchant account for a high risk merchant.