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SEO SECRETS FOR MP3 MERCHANT ACCOUNT E – COMMERCE WEB SITES

As the e – commerce industry is changing as quickly as Google is modifying its algorithms; it has become very difficult to decide the important factors which are required to achieve success in the e – commerce industry. The off – site and on – site are 2 of the major factors in Search Engine Optimisation which are necessary for each and every type of web site.  Generally, most of the web masters begin with the on – site optimization as their first goal is to get the web site recognised by Google algorithms. If SEO is not done, they your website’s ranking for an appropriate keyword will be so bad that no body will notice it.

How do search engines rank your web site? The spiders created by search engines crawl through each and every page of your web site, looking for many different attributes, at the same time, to determine where it has to go and how appropriate or related it is to particular key words that are searched at the Google search engines.

The next question is: What is a key word?

A keyword is fundamentally the name given to the phrases or words which are entered by the users or surfers in search engines to find your e – commerce site. For example, while searching for a hosting services web site, people might enter key words like “Web Hosting”, “Cheap Web Hosting”, “UK web hosting” and “VPS Web Hosting”. All these phrases and many more would be key words.

Therefore, while doing on – site SEO, you have to place excellent quality keywords all over your e – commerce site so that the search engine software, spiders and robots will be able to find them and decide the type of website you have.

Six On – Site optimization factors which can influence the SERP ranking of your website:

  • The Page Titles of every webpage
  • The keywords that are used in the content on your site
  • The keywords that are used in the H1 tags
  • Keywords which are used with your domain name
  • Keywords that are used with the URL
  • Meta words

Two important off – site optimization factors which can improve your website’s ranking in search engines are:

  1. Back link’s to your e – commerce site

This is one of the most effective ways to have your website listed in the top ranks of search engine results for certain keywords. Google looks at others opinions about your website to decide what it’s about. For example, if some body is a big fan of Web Hosting and you have this service, then they may link your site with the keywords “Web Hosting” which will be read by the search engine spiders. This is called as “Anchor Text” which is considered as a vote by the Google algorithms. These “anchor text” are also referred as “back links”.

  1. Quality of websites that are linked to your site

Your website will have a higher ranking if good quality websites are linked to your site. Contact one of our helpful account representatives to assist you in the setup of a high risk merchant account or offshore merchant account for a high risk merchant.