WEB DESIGN VERSUS PENNY AUCTION MERCHANT
ACCOUNT ECOMMERCE WEBSITE
DESIGN
Each website is different
from all others. When web masters are
developing a web site they have to
consider web design also, more so if
they are dealing directly with customers
and money. For ecommerce website
owners, the conversion rate is the most
important factor because it determines
how many visitors get converted in to
customers. The conversion rates should
be as high as possible to run an online
business successfully.
Therefore, what extra
points should be kept in mind when you
are designing an ecommerce web site? Is
the question to ask?
Ecommerce Web Designers
When a net user comes in
to your web site he may have come to buy
some products. However, if your web site
is not attractive enough then he will go
away. The two most important factors
are: security and ease of use. Though
the customer finds what he is looking
for he may not make the purchase if he
is not sure about the security of the
transaction details.
Online customers look for
convenience, accessibility and security.
Due to these reasons, ecommerce web
designers have to concentrate on the
following issues:
Shopping Carts: The
convenience and ease of shopping using
shopping baskets and shopping carts
plays an extremely critical role in
converting visitors to customers. This
is the reason why, ecommerce website
owners must provide a good shopping cart
with a shopping basket to their
customers.
Security & Merchant
Accounts: The most important reason for
the online shopping industry to become
so big is Convenience. The reason it is
so convenient is because of the
capability to make online payments in a
safe and secure manner using credit
cards. Since, the ability to make online
payments is such a big motivator for
online shoppers, you must ensure that it
is done in a secure and safe manner else
your customers will move away from your
store. There are many security software
applications available in the market of
which the most advanced are SSL and AVS.
SSL stands for secure socket layer and
is used as anti-fraud and anti-phishing
software. AVS stands for address
verification system which is used to
verify your shipping address to the
address that is given in your bank
records. With these security measures
the chances of fraud or eavesdropping is
almost eliminated.
Branding: To build a
feeling of security and trust in your
potential customer’s it is extremely
important that your ecommerce website be
branded well. It means that you have to
advertise more by putting up designs,
mottos and logos on other websites and
other communication media like TV and
radio. It builds a good image as well a
good start to build a good reputation.
All this is necessary in the beginning
to motivate internet surfers to come to
your site.
To perform all these
tasks you will need professional help.
An ecommerce designer has to be well
versed in this field. He should be
familiar with both ecommerce web design
and regular web design.
Contact one of our helpful account
representatives to assist you in the
setup of a
high risk merchant account or
offshore merchant account for a
high risk merchant. |