WEB DESIGN VERSUS PENNY AUCTION MERCHANT ACCOUNT ECOMMERCE WEBSITE DESIGN

Each website is different from all others. When web masters are developing a web site they have to consider web design also, more so if they are dealing directly with customers and money.  For ecommerce website owners, the conversion rate is the most important factor because it determines how many visitors get converted in to customers. The conversion rates should be as high as possible to run an online business successfully.

Therefore, what extra points should be kept in mind when you are designing an ecommerce web site? Is the question to ask?

Ecommerce Web Designers

When a net user comes in to your web site he may have come to buy some products. However, if your web site is not attractive enough then he will go away. The two most important factors are: security and ease of use. Though the customer finds what he is looking for he may not make the purchase if he is not sure about the security of the transaction details.

Online customers look for convenience, accessibility and security. Due to these reasons, ecommerce web designers have to concentrate on the following issues:

Shopping Carts:  The convenience and ease of shopping using shopping baskets and shopping carts plays an extremely critical role in converting visitors to customers. This is the reason why, ecommerce website owners must provide a good shopping cart with a shopping basket to their customers.

Security & Merchant Accounts: The most important reason for the online shopping industry to become so big is Convenience. The reason it is so convenient is because of the capability to make online payments in a safe and secure manner using credit cards. Since, the ability to make online payments is such a big motivator for online shoppers, you must ensure that it is done in a secure and safe manner else your customers will move away from your store. There are many security software applications available in the market of which the most advanced are SSL and AVS. SSL stands for secure socket layer and is used as anti-fraud and anti-phishing software. AVS stands for address verification system which is used to verify your shipping address to the address that is given in your bank records. With these security measures the chances of fraud or eavesdropping is almost eliminated.

Branding: To build a feeling of security and trust in your potential customer’s it is extremely important that your ecommerce website be branded well. It means that you have to advertise more by putting up designs, mottos and logos on other websites and other communication media like TV and radio. It builds a good image as well a good start to build a good reputation. All this is necessary in the beginning to motivate internet surfers to come to your site.

To perform all these tasks you will need professional help. An ecommerce designer has to be well versed in this field. He should be familiar with both ecommerce web design and regular web design. Contact one of our helpful account representatives to assist you in the setup of a high risk merchant account or offshore merchant account for a high risk merchant.